Work Samples
Below is a small sampling of my freelance work from a variety of industries and project types, and in several tones and styles. Additional samples are available upon request—if you would like to see examples of work in certain fields or of types of pieces that are not represented here, please contact me and I’d be happy to help you.
*All work samples are the property of Courtney D. Williams dba Seventh Cloud Creative Solutions and/or the clients indicated and may not be used for any other purposes.*
More samples coming soon!
Ad copy/concepts
Client: American Funeral Consultants, New Paltz, NY - AFC is a consulting company that works exclusively with funeral homes nationwide; their services include buy/sell intermediary services, appraisals, market and feasibility studies, succession planning, business plans, and more.
Project: Develop ad campaign concepts and copy, focusing on buy/sell services for funeral directors, to run in five industry publications.
Client: Marek Inc., Toronto, ON, Canada - luxury skin care and cosmetics for men and women
Project: Write an advertorial on a new product, to appear in The Robb Report.
Client: Keyser Funeral & Cremation Service/A. Carr & Son Funeral Home, Kingston and Port Ewen, NY
Project: Provide concept and copy for several ad campaigns of four 2 col. x 5" newspaper ads for Daily Freeman, Kingston, NY.
Samples:
2011
2012
2) Announcing new name, introducing new program from another vendor:
3) Focusing on life stories concept, introducing new tagline, reinterpreting/ tying into program from another vendor:
Ad 1;
Ad 2;
Ad 3;
Ad 4 Project: Provide concept and copy for a campaign of 1/4 page newspaper ads.
Articles
Client: coffee distributor, West Coast, USA
Project: Provide a web article on the health benefits of coffee.
Client: Keyser Funeral & Cremation Service/A. Carr & Son Funeral Home, Kingston and Port Ewen, NY
Project: Write a human interest story on the funeral homes for The Lincoln Eagle, at the paper's request.
Project: Write a human interest story on Paul Geary's move to Keyser Funeral & Cremation Service for The Lincoln Eagle, at the paper's request.
Blog posts
Please request...
Brochure copy
Please request...
Direct Mail Pieces
Client: Keyser Funeral & Cremation Service/A. Carr & Son Funeral Home, Kingston and Port Ewen, NY
Project: Provide copy for a business reply by mail piece to generate pre-need appointments.
E-books
Coming soon!
Letters
Client: American Funeral Consultants, New Paltz, NY - AFC is a consulting company that works exclusively with funeral homes nationwide; their services include buy/sell intermediary services, appraisals, market and feasibility studies, succession planning, business plans, and more.
Project: Rewrite a letter that introduces AFC’s services to attorneys and attracts referrals.
Client: Keyser Funeral & Cremation Service/A. Carr & Son Funeral Home, Kingston and Port Ewen, NY
Project: Write a letter to be included in arrangement folders.
Project: Write a letter for those interested in pre-need, to be included in literature display.
Project: Write a "thank you" letter for pre-arrangement folders.
Project: Write a holiday "thinking of you" letter to families served.
Press Releases
Client: The Syntax Rugrat, Kingston, NY
Project: Write press release introducing the services, principal, and philosophy of a Kingston, NY innovation consulting practice.
Client: Marek Inc., Canada - luxury skin care for men and women
Project: Write press release announcing new product.
Client: Keyser Funeral & Cremation Service/A. Carr & Son Funeral Home, Kingston and Port Ewen, NY
Project: Write press release sent to local newspapers announcing a series of grief seminars presented by grief educator Dr. William Hoy and hosted by Keyser Funeral & Cremation Service.
Project: Write a press release sent to local newspapers announcing a new staff member.
Scripts
Client: Culinary Twist, Foster City, CA
Project: Write a script for a parody cooking show in the style of the British show "Posh Nosh," promoting Culinary Twist's sauces, leveraging the owner's Canadian nationality, and teaching the history of recipe ingredients through humor.
Speeches
Client: Keyser Funeral & Cremation Service/A. Carr & Son Funeral Home, Kingston and Port Ewen, NY
Project: Write welcome speech for holiday remembrance service.
Social Media
Writing content for the following Facebook pages:
Editing/proofing posts for the following Facebook pages:
Taglines
Client: American Funeral Consultants, New Paltz, NY - AFC is a consulting company that works exclusively with funeral homes nationwide; their services include buy/sell intermediary services, appraisals, market and feasibility studies, succession planning, business plans, and more.
Project: Create a tagline that communicates AFC's experience and dedication (brochure cover scan shown).
Client: Keyser Funeral & Cremation Service/A. Carr & Son Funeral Home, Kingston and Port Ewen, NY
Project: Develop a new tagline emphasizing the funeral directors' callings/reasons for choosing their profession.
Sample: "Helping tell your life's story...is our life's work."
Travel Articles
Client: MondoNY.com / webmastersvi
Project: Write a brief overview of areas and attractions in New York State for MondonNY.com travel website.
Client: Travel website currently under construction
Project: Two of several "funny travel stories/mishaps" contributed to a site dedicated to travel misadventures.
Client: WildDownUnder.com, Australian adventure website
Project: Contribute entertaining story about adventure at Fraser Island.
Website copy
Client: Bock Lighting, Solon, Ohio - lighting manufacturer
Project: Write "About Us" pages and sub-pages and "Retail and Supermarket" application page copy.
Client: Marek Inc., Toronto, ON, Canada - luxury skin care and cosmetics for men and women
Project: Write product description and application copy for various products.
Client: Glass Peace, Gig Harbor, WA - lampwork jewelry artists
Project: Provide website copy for Home, About Glass Peace, bios, product category descriptions, and other miscellaneous pages.
Client: Keyser Funeral & Cremation Service/A. Carr & Son Funeral Home, Kingston and Port Ewen, NY
Project: Provide website copy for most areas of site.
Client: Seventh Cloud Studio, my handmade jewelry business
Project: All branding and content, including item descriptions
Other Creative Projects
Client: Robert "Bob" Aiello, Ulster County Legislator, memoirist, Saugerties, NY
Project: Restructure, organize, and proofread an approximately 170 page memoir entitled "Remembrances."
Sample: Please request
Client: Keyser Funeral & Cremation Service/A. Carr & Son Funeral Home, Kingston and Port Ewen, NY
Project: Create "the story" of their logo, including symbolism and significance of each element.
